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The Hyundai Brand. Hyundai have become the world's fifth largest motor group in less than fifty years, selling 4.05 million vehicles in 2011. In 1967, in an innovative arrangement, Chung Ju-Yung started the Hyundai Motor Company to build the Cortina in Korea, in association with Ford. In Ulsan, South Korea, they build 1.5 million cars a year - which is the equivalent of one every 20 seconds. Within two decades Hyundai was exporting in volume, to the huge US market among others.

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